The Store
Set in a near-future Sweden, where jobs are scarce, margins are tight and corporate profit trumps all, this timely hybrid film reveals a frighteningly all-too-recognisable economic dystopia. Sköld highlights the effects of the ruthless system on families, friendships and communities. All but a hair’s breadth away from homelessness, zero-hours contract workers squabble over shifts at the discount supermarket while store manager Eleni, a new mother forced to return to work too soon, frantically pumps breast milk in the staff toilets. Poignant and compellingly performed, the film’s vignettes are punctuated with animated sequences, inventively exposing the dehumanising and absurdly wasteful effects of capitalism. And yet, beyond the store, an ever-growing ‘underclass’ offers a sense of hope through sustainability and true community.
Year: 2023
Studio:
Director: Ami-Ro Sköld
Cast: Eliza Sica, Daysury Valencia, Lana Chahto, Isabelle Grill, Victor Iván, Kristina Brändén Whitaker
Crew: Ami-Ro Sköld (Director), Ami-Ro Sköld (Writer), Lovisa Charlier (Producer), Ylva Olsson (Production Manager)
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